A New York & New Jersey Personal-Injury Firm — Investor Brief
Day Law is a personal-injury firm serving the New York market with New Jersey in tandem, running on the Law·All·Day platform — a vertically integrated legal-operations stack designed for high-volume motor-vehicle and workers’-compensation practice with minimal overhead and maximum automation.
01 — The Opportunity
New York and New Jersey together carry one of the densest personal-injury caseloads in the country — New York leads on volume across the five boroughs and the surrounding metro, with New Jersey adjacent. The bottleneck is not demand — it is the cost-per-case of running a traditional plaintiffs’ firm. Day Law was engineered around that constraint.
Traditional NY and NJ plaintiffs’ firms operate at 30–45% overhead ratios — rent, paralegals, associates, intake staff, document preparation. Day Law’s thesis: replace the operational layer with an integrated platform, redirect the savings into case acquisition and capacity, and capture a sharper per-case margin on a higher-throughput pipeline.
02 — The Firm
Day Law operates under both New York and New Jersey Rules of Professional Conduct in their respective jurisdictions. Capital arrangements described herein flow through Day Law’s operating entity and do not confer attorney participation, fee-splitting, or case-direction rights to the investor.
03 — How Day Law Runs Lean
Day Law’s economics depend on a single architectural decision: every recurring, repeatable, non-attorney-judgment workflow is owned by software. Attorneys advise, supervise, sign, and try cases — nothing else.
04 — Conservative Production Model
Production model assumes the in-house MVA lane at steady-state intake velocity plus a measured cadence of third-party larger-value referrals. No premium-tier optimization, no upside from conversion-rate tuning, no Year-2 scaling.
Conservative figures. Projection excludes premium-tier upside from catastrophic-injury referrals and assumes no optimization to intake-to-retention or settlement-velocity ratios. Numbers are working figures and will be reconfirmed against the firm’s Year-1 ramp data.
05 — Investment Terms & Structure
A two-phase structure that prioritizes return-of-capital out of real case profits, then converts to a long-tail equity participation in Day Law’s going-concern economics.
Per-case net profit waterfall applied to every settlement until cumulative investor distributions equal $2,000,000.
Investor steps out of per-case economics and into a 20% equity interest in Day Law’s operating entity in perpetuity.
Important. Distributions are paid from net case profits as settlements close and are inherently variable in amount and timing. There is no guaranteed rate of return, no fixed coupon, and no principal protection. The 20% equity interest at Phase 2 is in the operating entity itself; valuation, redemption, drag-along, tag-along, and information rights will be memorialized in the definitive operating agreement. This document is a non-binding term summary for accredited investors only and does not constitute an offer to sell or a solicitation to buy securities. All offerings are made exclusively pursuant to definitive transaction documents under an applicable exemption from registration (anticipated Rule 506(c) under Regulation D).
06 — Compliance & Trust Architecture
Day Law’s operating posture sits on four non-negotiable compliance anchors. Each is enforced in code — not in policy memos.
07 — How the $2M Deploys
Case acquisition. The single largest line. PPC, paid social, referral-network development, brand presence in target jurisdictions. The throughput model breaks without this line being funded.
Operations & team. A small onshore + offshore virtual-assistant pool around the platform. Records-request follow-up, calendar discipline, client-status touchpoints.
Platform & tech. Law·All·Day licensing, MedChron Engine deployment, Voice-Intake provisioning, eCourts adapter wiring, secondary citation-verifier integration.
Working capital. Records, experts, filing fees, deposition costs — the hard costs traditionally advanced by the firm and reimbursed at settlement.
Compliance & reserves. Errors-and-omissions coverage, trust-account audits, and a buffer for the first slow-pay quarter.
Allocation percentages are working figures and will be memorialized in the definitive subscription documents. Re-allocation between buckets is permitted under operator discretion subject to a quarterly investor reporting cadence.
08 — Next Steps
Indicate preliminary commitment level (full $2M round or sub-tranche participation) and accredited-investor status.
Complete due diligence on the operating agreement, the profit-share waterfall, the platform-licensing posture, and counsel’s legal opinions.
Establish deployment timeline, milestone tracking, and the quarterly performance-reporting cadence.
This brief is a confidential summary intended solely for the named recipient. Definitive offering materials, subscription documents, and risk-factor disclosure are available under NDA.
This presentation does not constitute an offer to sell or a solicitation of an offer to buy any security and is qualified in its entirety by reference to the definitive subscription documents. Past results in any prior matter do not predict future outcomes. Day Law and the Law·All·Day platform are separate operating entities under shared affiliation; capital flowing to one does not flow automatically to the other.